In the past year Rogan has sparked controversy, with Spotify receiving criticism for publishing and promoting his shows, such as discouraging younger people from taking the COVID vaccine and inviting conspiracy theorist Alex Jones as a guest. In Q4 2020’s earnings report to shareholders, Spotify wrote Rogan’s arrival “stimulated new user additions, activated first time podcast listeners, and driven favorable engagement trends, including vodcast consumption.” Continuing in Q1 2021’s report “The Joe Rogan Experience performed above expectations with respect to new user additions and engagement. As Spotify attempted to grow its podcast platform, signing an exclusively deal in May 2020 was easily Spotify’s biggest move with a single show, costing an estimated $100 million.Īfter being on Spotify for less than a year, The Joe Rogan Experience is already the most streamed podcasts of the summer on Spotify. Hosting star guests such as Kanye West, Elon Musk, Bernie Sanders, Dave Chappelle and Miley Cyrus, the show claimed to reach more than 200 million monthly downloads in 2019. The comedian turned podcasters currently hosts one of the most popular chat show podcasts in the world ‘The Joe Rogan Experience’. ![]() ![]() Image Credit: Alex Castro, The Verge, Vivian Zink, NBCUniversal, Getty Images A new report from The Verge suggests that podcaster Joe Rogan may have lost impact and relevance since signing exclusively with Spotify.Ī new data investigation from The Verge claims Joe Rogan “is losing influence”.
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